The True Value of Good Bold Design
As an illustrator and designer, I’ve come to realize that the true value of my work doesn’t lie in the sheer number of pieces I can produce, but in the thought, care, and responsibility I dedicated into each one.
Last month, I had the privilege of attending my first trade show, Top Drawer in London. It was a whirlwind of meeting inspiring people, discovering new trends, and sharing my work with a wider audience. What stood out the most to me, however, wasn’t just the exciting feedback I received or the connections I made, but the deeper realization about the delicate balance between quality and quantity in design.
Walking through the halls of the show, it was impossible not to notice how much the design of my stand captured the attention of Top Drawer attendees. The bold colors and striking patterns of my SS25 collection created a visual impact that resonated with so many.
But beyond the aesthetic appeal, what I found most gratifying was the positive reception of my products, which all reflected a purpose I hold dear: good design. When a customer buys my print, scrunchie, furoshiki, or a card, they are purchasing more than just an object—they’re buying something that is designed to last, to become a part of their daily lives, and to avoid ending up in the bin after a month.
As a designer, I feel an immense responsibility to create products that don’t just look good but are built to last. Sustainability is not a trend to me, it’s at the heart of everything I do.
This is why I can’t compete with a £2 card and I don't want to. My pricing reflects the value of the materials I use, the care that goes into every design, and the commitment to creating pieces that will endure. It’s about more than just a transaction; it’s about knowing that each purchase supports the values behind the product—the craftsmanship, the intention, and last but absolutely not least and often forgotten, the artist.
The reality is that quantity often wins over quality in today’s fast-paced world. The demand for cheaper, faster production is ever-growing, and it’s tempting to fall into the trap of producing more to meet the market’s needs. But for me, it’s not just about churning out products. It’s about offering something that has meaning, that serves a purpose, and that respects the environment.
So, yes, my prices might not be for everyone, and that’s okay. What matters is that those who do choose to invest in my work understand the value behind it. They understand the time, effort, and thoughtfulness that goes into every product. They understand that by supporting my work, they’re contributing to a more sustainable future—one that values lasting quality over fleeting trends.
As I continue to grow and refine my design journey, I will always stand firm in the belief that quality over quantity is not just a principle—it’s a commitment to creating a better, more sustainable world, one design at a time.